It seems that lately my Facebook in-box has been bombarded by invitations to become a fan of one business or another. I really don't have a problem with it; if we're friends on Facebook and you want to spread the word about your business than I would be more than happy to hear it - and share it with others.
I'm happy to see small business owners - and more specifically home interior professionals - embracing the marketing power of social media. The problem comes when you ask me to be a fan, but your content isn't consistent with your business or even worse : there is no content. A few of the recent fan pages I've been invited to had no content on it at all. There were no photos of recent work, no announcements, no real fan testimonials.
My suggestion to you is this:
If you're going to start a fan page, start posting interesting details before you send out invitations to join. I would then invite real friends to join your fan page - friends that you know would post only supportive comments, not comments like "I can't believe how wasted we got the other night!" Next, email past clients you know are happy with your work and invite them to join as well. After all this is done and you've got some good content on your fan page, you can start sending out invitations to Facebook friends you maybe don't know that well. You can also post a link to your fan page on a web site and your blog.
Remember to keep your content fresh. Announce special events, milestones, and maybe offer special deals for your fans. The hardest thing about having fans is keeping them.
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