Blogging May Not Be A Bad Idea

A few months ago, I wrote a blog titled "Two Sacrifices Not Worth Making In A Recession". While it was well-received, I have to say that there are some changes that you should be willing to make.

When was the last time you reviewed your marketing plan? (You do have a marketing plan, don't you?) Now is the time to look at all the things you scoffed at before and consider them again. Maybe it's not such a bad idea to start a business blog.

You used to say that you just didn't have the time to blog. Well, with the recession, less clients, and less business - how are you on time now? You used to say that you didn't have anything interesting to write or say in a blog. If you don't have anything interesting to say or write, how do you function as a salesperson selling your services?

According to Scribd 's Social Media 2008 Statistics , 60.3 million Americans read blogs. What a fantastic opportunity to get your message out! Social Media - including blogging - needs to be a leg of your marketing stool.

Consider these points:

1). Blogging Contributes to Your SEO Plan. (You do have a SEO Plan, don't you?) Using all the right tags and keywords, your blog will help direct more traffic and exposure to your business.

2.) Blogging Confirms You As An Expert. Do you read blogs about your field of interest? Don't you consider those bloggers experts in the field? Establish yourself as an expert and go-to person by expressing your ideas and opinions.

3.) Your Competition Is Blogging. According to the same Social Media 2008 Statistics , 26.4 Million people in the U.S. started a blog last year. You think any of those can be your competition?

JOIN US AT OUR C.H.I.P.s EVENT: Chicago Home Interior Pros, come Join C.H.I.P.s on July 29th for a Networking Lunch and Blogging Workshop . The event is free, you just need to pay for your lunch. You can also RSVP on Facebook.

Other posts on the C.H.I.P.s Blog about Blogging:

Social Networking For the Busy

Attention Marketers: You Can't Afford Not To Blog

This post by Israel Retana. Israel is the founder of C.H.I.P.s and 2ndgeneration craftsman at Retana Cabinet Works , where they've been specializing in custom cabinetry and antique furniture restoration for nearly 30 years. He can be followed on twitter (iretana), friendedonFaceBook , connected with on Linkedin, or contacted atisrael@retanacabinetworks.com