Attention Marketers - You Can’t Afford Not to Blog

A guest post by Mark Bradford

Small business owners and marketers who claim they don’t have time to write a short blog post once a week are wrong!  Yes, you do have time and you must make time for interactive marketing.  Blogging is easy once you get in the habit.  Is 30 minutes too long? I guarantee you spend hours doing far less productive tasks.  If you don’t have time to be heard, maybe you should examine priorities?

Do you have time to send a prospect an email message conveying your value?  Writing a short post is no harder.  Do you have time to dial for dollars?  Blogging is far more effective.  Maybe you’re not sure what to say?  Just think about what’s going on in your business and share it on a modern blog-based website.

You can’t afford not to create buzz.  You can’t afford not to use proven media techniques (reach, frequency, impressions) to connect with prospects, drive traffic and develop leads.

There is no better time to make time.  If you don’t, a younger hotter version of yourself is going to start chipping away at your business.  And then you will have plenty of time.

Submitted by Mark Bradford. Mark is a friend of C.H.I.P.s and co-founder of ChirpUp.com, a Chicago-based company helping business owners navigate their way through social media.  Mark can be followed on twitter here.  Mark will be speaking at a C.H.I.P.s meeting in May 2009 about using Linkedin to promote your business, more information is posted on our calendar or on Facebook.